Use MetryFlow with Claude
Last updated: 3 November 2026
MetryFlow connects your marketing, e-commerce and accounting accounts to Claude through one secure, read-only connection. Once it is set up, you ask Claude questions in plain language and it answers from your live data: for example, which campaigns drove sales last week, or which pages lost search traffic this month.
Before you start
- A MetryFlow account. Access is by invitation: request access, or ask your organization’s MetryFlow owner to invite you.
- At least one data source connected in MetryFlow (step 1). Only organization owners can connect sources.
- A Claude account (any plan that supports connectors).
1. Connect your data sources in MetryFlow
- Sign in at metryflow.ai/login.
- On the Home page, open a source such as Google Analytics 4, Meta Ads or Shopify.
- Click Connect and sign in to that service (Google, Facebook, Xero), or paste the API credentials the page asks for (Shopify, Magento, BigCommerce, MoEngage, Ahrefs, Clarity, Prerender).
- For Google, Meta and Xero, click Import to add every property, ad account, site or organisation your login can reach. Each becomes a connection that Claude can query.
2. Add MetryFlow to Claude
- In Claude, open Customize → Connectors and find MetryFlow in the directory.
- Click Connect. You are taken to MetryFlow; sign in if you aren’t already.
- Check the organization named on the consent screen and click Approve. Claude can now read that organization’s connections.
You can also add it as a custom connector with the URL https://metryflow.ai/mcp. On Claude Team and Enterprise plans, an organization owner may need to enable the connector first. ChatGPT, Microsoft Copilot and VS Code use the connection URL shown under MCP Connection on your MetryFlow Home page.
3. Ask questions
Ask the way you would ask a colleague. Claude picks the right data source and report. Some examples:
- “Compare Google Ads and Meta Ads spend, clicks and conversions for the last 30 days.”
- “Which GA4 landing pages had the most sessions last week, and how did that change from the week before?”
- “Which Search Console queries lost the most clicks this month?”
- “Show Shopify revenue by day for October and the top 10 products.”
- “List Merchant Center products with disapproval issues and why.”
- “Summarise our Xero aged receivables: who owes us the most?”
If you have several connections for one service, say which one (for example, the store or ad account name), or ask Claude to list your connections first.
What Claude can read
Every MetryFlow tool is read-only. Claude can view reports; it cannot change campaigns, products, orders, invoices or any other data.
| Data source | What Claude can read |
|---|---|
| Google Analytics 4 | Reports and pivots on any GA4 dimension and metric, realtime users, cohorts, funnels, property details. |
| Google Ads | Campaign to keyword, search-term, asset and placement reports, change history, recommendations, Keyword Planner ideas and forecasts. |
| Google Search Console | Search queries, pages, countries and devices, sitemaps, URL inspection. |
| Google Merchant Center | Product performance, feed health, product issues, account status, data sources, promotions. |
| Google Business Profile | Profile views, calls, direction requests, website clicks, search keywords, reviews, posts, Q&A, photos, location details. |
| Meta Ads | Account, campaign, ad set and ad insights (spend, impressions, clicks, conversions), custom audiences. |
| Shopify | Sales, product and customer reports, orders, draft orders, collections, abandoned checkouts, discounts, inventory. |
| Magento / Adobe Commerce | Sales, product and customer reports, invoices, shipments, credit memos, catalog, stores, inventory. |
| BigCommerce | Sales, product and customer reports, catalog, categories, brands, customers, coupons. |
| Xero | Invoices, contacts, accounts, bank transactions, payments, P&L and balance sheet reports, aged receivables and payables, projects, payroll. |
| MoEngage | Campaign performance across push, email, SMS, WhatsApp and in-app, flows, business events, segments. |
| Ahrefs | Domain metrics, backlinks, referring domains, organic keywords, top pages, competitors, Domain Rating history. |
| Microsoft Clarity | Traffic and engagement for the last 3 days, rage and dead clicks, breakdowns by URL, device, browser, country, source and campaign. |
| Prerender | Cache inventory and per-URL cache status. |
Access and security
- Claude sees only the organization you approve, and only its enabled connections.
- Members with restricted access see only the connections an owner granted them, in MetryFlow and in Claude.
- Credentials for your connected services are encrypted at rest (AES-256) and never sent to Claude.
- Data is fetched live when Claude asks and is generally not stored by MetryFlow, apart from limited operational caches. See the Privacy Policy for details.
Disconnect
- In Claude: Customize → Connectors → MetryFlow → Disconnect.
- In MetryFlow: on the Home page, under Connected AI assistants, click Revoke. Access stops immediately.
- To remove a data source, delete its login or connection on that source’s page in MetryFlow. To delete all of your data, see Data retention & deletion.
Troubleshooting
Claude says a connection needs to be reconnected
The service’s login expired or was revoked. Open that source in MetryFlow and click Connect again with the same account; its connections resume.
“Connection isn’t in your granted access”
Your MetryFlow role is limited to certain connections. Ask an organization owner to grant you access.
Claude finds no data or no connections
Check that the connection is enabled and shows as healthy (use Test) on its page in MetryFlow, and that you approved the right organization when connecting Claude.
The sign-in page says to use an organization account
You signed in with a platform operator account. Sign out and sign in with your organization’s account.
Support
Questions or problems: email support@metryflow.ai.